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Entry: An obvious Omission Link: http://www.takimag.com/blogs/article/an_obvious_omission#3656 Post contents: From our own experience at Chronicles, I'd say that Nielsen NetRatings is (other than a server-side analytics program) the most reliable source of data (which isn't surprising, considering the years of experience that Nielsen has). Unfortunately, you have to subscribe to their service to get the numbers (or contract with someone who does, such as a clipping service). Our experience has been very similar to that outlined by Paul. Since starting ChroniclesMagazine.org, we've occasionally seen traffic fall month over month, but never for two months in a row. And overall, growth has been very strong, even after we switched our site over to a new format a few months back, losing thousands of inbound links in the process. Sent at: 2008 07 24