Yes, he will return to golf.
No, the PGA will not die without him, though it will obviously suffer and each major tournament in which he fails to appear will foster endless with Tiger-without Tiger ratings analysis.
No, this is NOT the end of sports endorsements.
The next time there is a big human interest story in any tournament, there will be days of gaseous banter about whether it will “save golf.” These emissions will feature lots of dull quips about how said human interest story shows golf is about “more than just Tiger’s infidelities.” God help us if it involves a female golfer.
Pundits are already bemoaning the PGA’s heavy focus on Tiger as a lesson in the perils of failing to diversify your product (“DON’T BE A ONE-MAN BRAND!”). Watch for at least one adroit chap to twist this into a bad Steve Jobs analogy (Has it not occurred to anyone that some sports only have one athlete fans care about?).
Posted by Mike Payne on December 15, 2009