My suspicions were confirmed when I saw that, according to their profile, @UKChurchofSatan was following precisely 666 others on Twitter. Cute.

Their profile didn”€™t display the address of an official website, either. Not a good sign.

But I kept scrolling down. @UKChurchofSatan had sent out over 150 Tweets”€”wishing followers happy bank holiday weekends and re-Tweeting Richard Dawkins and Ricky Gervais”€”dating back through March.

It was legit.

Unlike messages regularly spewed out by the right and the left, the Church’s Tweets were models of old-fashioned decorum even when they were responding to critics, written in that anachronistic, typing-with-a-quill-pen style typical of earnest, fairly well-read males:

Why wouldn”€™t Satanism be pro-life? What else is there? We are all free to make choices. Agreeable or not. Everyone is entitled to choice.

At least in this online iteration, Satanism comes across as a kind of Goth objectivism but manages to express itself without the average Ayn Rand follower’s pompous, unearned sense of superiority.

Thanks to its disapproving July 3 Tweet, which was re-Tweeted over one hundred times and gleefully reported all over the Web and a few newspapers such as the Telegraph, the @UKChurchofSatan is getting lots of positive attention, much of it from a most unlikely source: conservative Christian bloggers in the US, who”€™ve joked that “€œHail Satan!”€ would make a fine Democratic campaign slogan for the 2014 midterms.

The “€œChurch”€ has duly Tweeted its appreciation:

A big thank you to all our new followers. It’s great to see and meet new people who take an individual view and approach on life!

And in the great “€œtradition”€ of Internet economics, they even took the opportunity to hawk some swag”€”a T-shirt emblazoned with a quotation by Church of Satan founder Anton LaVey:

It’s too bad that stupidity isn”€™t painful.



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