October 14, 2014

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Yet behold, from a “€œDesi”€ website, this essay about hugely popular online matchmaking services for Hindus:

This complexion-consciousness is reflected on Shaadi.com. The fifth question you”€™re required to fill in is about your complexion. You”€™re either “€˜very fair,”€™ “€˜fair,”€™ “€˜wheatish,”€™ “€˜wheatish medium,”€™ “€˜wheatish brown”€™ or “€˜dark.”€™ Neither Richard nor others interviewed could exactly pinpoint what “€˜wheatish”€™ means.

Never mind your favorite baseball team: these profiles also ask for your caste, subcaste, “€œmother tongue,”€ and breathtakingly granular astrological details. (For the “€œHoroscope Match needed”€ option, many clients answer “€œMust.”€)

Oh, and then there’s blood type. Against all scientific evidence, many South Asians believe that marrying within the same blood type causes birth defects; “€œ[T]here are still people who believe that everyone comes from one of seven “€˜family lines”€™ and should not marry someone from the same line.”€

Then there’s the little matter of thalassemia. Indian singles with that rare blood condition have their very own dating site, which assures prospective brides and grooms that “€œit is not a contagious disease as believed by many.”€

But it sure must be a racist one, since thalassemia tends to particularly pick on these unfortunate brown”€”I mean, “€œwheatish”€”€”folks.

Or should that be… “€œAryan“€?

Anyhow, Christian Rudder isn”€™t done sifting his data:

“€œOne interesting thing about OkCupid’s interface,”€ he adds, “€œis that we allow people to select more than one race, so you can actually look at people who”€™ve combined “€˜white”€™ with another racial description. Adding “€˜whiteness”€™ always helps your rating! In fact it goes a long way towards undoing any bias against you.”€

But I thought white people were universally hated. Now I”€™m more confused than ever. I must be a girl after all.

Go Red Sox!

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