Andy Gray and Richard Keys

On January 22, Sky Sports announcers Andy Gray and Richard Keys were overheard joking about female assistant referee Sian Massey. Keys said: “€œSomebody better get down there and explain offside to her.”€ Gray replied: “€œWomen don”€™t know the offside rule.”€ Keys agreed. “€œThe game’s gone mad,”€ Keys said later, referring to comments made by West Ham United’s female vice-chairman. “€œDid you hear charming Karren Brady this morning complaining about sexism? Do me a favor, love.”€

Gray and Keys were immediately taken off the air for expressing these “€œnot acceptable”€ (Sky), “€œprehistoric”€ (Manchester United captain Rio Ferdinand), and “€œoffensive”€ (Football Association) sentiments.

Someone then found footage of Gray asking a female colleague to tuck in his shirt, and this compounding effect deprived him of his job on the 25th. A reporter named Andy Burton was suspended for referring to Sian Massey as “€œa bit of a looker.”€ To make it a hat-trick, Keys resigned on the 26th after an apology in which he spoke of “€œdark forces”€ which made it impossible for him and Gray simply to recant and return.

These “€œdark forces”€ are political as well as personal. Sky Sports is owned by BSkyB, in which Rupert Murdoch holds a 39.1% stake he wants to make 100%. This recent sexism hullabaloo will not help when dealing with politicians looking for excuses to disoblige him.

Sky has also been trying hard to divest itself of its “€œblokey image“€ and attract more couch potato-esses. The government is twitchy in its own right about sexism, with the Home Secretary taking the unusual step this month of publicly rebuking one of her own MPs for accusing feminists of “€œobnoxious bigotry.”€

“€œComments like those made by Gray and Keys can be heard any day of any week in any bar anywhere.”€

On top of this, Gray is suing News of the World (owner R. Murdoch) for allegedly tapping his phone”€”a case embarrassing not only to Murdoch but also the government, because David Cameron’s former official spokesman was News of the World‘s editor at the time. Gray was also costing BSkyB a hefty £1.7m a year, and according to The Sun (owner R. Murdoch), he was unpopular with his workmates for being “€œcoarse”€”€”an amusing primness from the paper which gave the world topless Page 3 girls.

On January 24, the BBC’s Alistair Magowan asked, “€œIs sexism still rife in football?”€ If it is, should we be surprised, and does it matter?

Magowan worries that a mere three women officiate on professional football pitches and only five Premier League clubs have women directors. There are no female club managers, although “€œEngland women’s team boss Hope Powell has said she would consider a position if asked,”€ which seems dashed decent of her.

The Independent‘s sports correspondent was informed by a “€œformer female Sky Sports presenter”€ (presumably he means an ex-announcer rather than a transsexual) that “€œthe world of sport on television is incredibly male, pale and stale.”€



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